Sr. Marketing Manager

NRECA is a unique national trade association providing advocacy, financial services and business support services to over 900 consumer owned electric cooperatives across the country. NRECA employees are united by our mission, inclusive culture, collaborative workplace and commitment to service excellence. As a “best place to work” employer, we operate with integrity, transparency and a spirit of innovation.

NRECA’s communications and marketing department is a central hub of the association and is responsible for shaping external, internal and member communications and marketing efforts. The department works to tell the modern electric cooperative story, positively influence the perception of cooperatives with inside-the-beltway policymakers, elevate the organization’s brand and showcase the value of NRECA membership. The communications and marketing team works closely with NRECA’s C-suite, and partners with departments across the organization like Government Relations, Business and Technology Strategy, Education, Training and Events, and more. Collaboration, creativity, and passion drive the team to consistently achieve success and help build a better tomorrow for electric cooperatives across the nation.

Summary of Position

We are looking for a Sr. Marketing Manager who will collaborate with Marketing leadership and key stakeholders to align priority campaigns and projects. They serve as marketing programs lead for a portfolio of education and/or association events, products and/or services. We are looking for a candidate who has experience with managing marketing plans and budgets, executing campaigns grounded in strong go-to-market strategies, and developing compelling positioning and value propositions that drive engaging and measurable tactical plans. They will own a project portfolio and execute project work, while managing a small team of contractors and staff working on multiple other projects. This position is eligible for NRECA’s hybrid schedule which allows flexibility to work from home up to 2 days per/week.

Key Responsibilities

• Uses data and market research to understand target audiences and develop differentiated go-to-market strategies.
• Collaborates with stakeholders to create and execute targeted marketing plans aligned with NRECA’s overall strategy and business goals.
• Develops and delivers marketing strategies and campaigns that position NRECA programs, products, and services as essential co-op resources.
• Recommends best practices and enhancements for association products, services, and processes.
• Creates value propositions, messaging, and tactical promotion plans for programs, events, products, and services, ensuring budget, timeline, and performance targets are met.
• Develops or sources compelling content across marketing channels—including email, social, video, articles, and advertising—to promote programs and offerings.
• Evaluates campaign performance across channels, adjusts strategies as needed, and advises on product and service improvements.
• Ability to report to the office when required

Qualifications

Required Qualifications and Skills

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 8+ years’ marketing or advertising experience in a large organization managing integrated marketing campaigns.
• Experience leveraging diverse marketing channels (email, print, digital, social) to drive results across segmented target groups.
• Experience marketing highly technical products, services, and educational content.
• Experience with market research and data analytics.

Preferred Qualifications and Skills

• Project management experience and platform (MS Planner, Asana, Monday, etc) usage required PM training preferred.

Essential Physical Requirements:

• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.
• Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.