Strategic Events Marketing Manager

About

LearnUpon is looking for a Strategic Events Marketing Manager to join our team in Utah. This is a hybrid role, working 3 days per week from LearnUpon's Salt Lake City office.

LearnUpon LMS helps organizations train their employees, customers, and members. Businesses can manage, track, and achieve their unique learning goals — all through a single, powerful solution.

With offices in Dublin (HQ), Belgrade, Philadelphia, Salt Lake City and Sydney, we are a global team with diverse cultures, backgrounds, and experiences that puts our customers' experience at the heart of everything we do. Our culture fosters an open, collaborative and supportive environment where our accomplishments are celebrated and encouraged. We’re proud of our success, humble and hungry to achieve more.

The Strategic Events Marketing Manager will lead and execute LearnUpon’s global event marketing strategy, working closely with GTM, Customer Experience, Business Development, and marketing teams across North America and Europe to drive pipeline and revenue.

Responsibilities

• Own the strategy, planning and execution of global events, including LearnUpon‑hosted, sponsored, and industry trade shows, and attend these events.
• Lead event marketing activations such as regional events, roadshows, customer dinners, and GTM‑driven experiences.
• Support partner events with a focus on brand alignment, pipeline generation, and collaboration with the Partnerships team.
• Collaborate with GTM leadership and regional teams to ensure event strategy aligns with pipeline and revenue objectives.
• Manage all event logistics: timelines, vendor communication, venue coordination, swag, shipping, on‑site support, and promotional materials.
• Support the delivery of “LearnUpon Connect,” our annual User Conference and related strategic activations.
• Track and report on event KPIs and ROI, providing data and insights for future planning.
• Coordinate with HQ‑based teams (Demand Generation, Product Marketing, Corporate Marketing) to tailor campaigns and messaging for regional success.
• Manage all stages of event coordination—from pre‑event outreach and prospect inviting, through booth management, to post‑event lead hand‑off and follow‑up strategy.
• Bring fresh ideas to event experience design, audience engagement, and process improvements that elevate our brand and drive results.
• Act as the local marketing lead in Salt Lake City, representing the broader marketing team and building relationships with Sales, Business Development, and other stakeholders.
• Ensure all events meet LearnUpon’s standards of brand consistency, data capture, privacy compliance, and post‑event follow‑up workflows.
• Travel as needed to support event execution (up to 25% depending on the event calendar).

Requirements

• 4+ years of experience in field marketing, events, or B2B marketing roles, ideally in SaaS or tech.
• Proven track record in planning and executing events from concept through post‑event lead hand‑off and analysis.
• Management and accountability of large event budgets.
• Excellent organizational and project management skills; ability to manage multiple programs and timelines simultaneously.
• Strong collaboration skills and a natural ability to build trust with GTM teams and cross‑functional marketing partners.
• Experience supporting or leading partner marketing activities.
• Hands‑on proficiency with event tools, Salesforce, HubSpot, Marketo.
• Creative mindset with a focus on audience engagement, brand storytelling, and continuous improvement.
• Confident communicator, capable of representing marketing externally and internally with clarity and professionalism.
• Willingness to travel up to 25% of the time for events.

Preferred (not required but a big plus)

• Experience in the LMS or learning‑tech industry.
• Experience working in a fast‑growing SaaS startup.
• Understanding of regional nuances in B2B buying behaviors in EMEA vs. North America vs. APAC.

Benefits

• Competitive salary and company ESOP.
• 25 days PTO, plus 10 public holidays, 1 annual wellness day and 1 floating day.
• Private health insurance and company 401(k).
• Parental benefits: up to 26 weeks paid maternity leave, 4 weeks paid paternity leave, and coaching support for new parents.
• Up to 4 weeks per year working abroad (role eligibility applies).
• Clear career progression opportunities.
• Collaborative and supportive environment with regular team events.

Hiring Process

• Qualified applicants will be invited to schedule a screening call.
• Successful candidates will then be invited to a series of practical interviews.
• Finally, candidates will have a short interview with a member of the C‑Suite team.
• The successful candidate will be contacted with an offer to join the team.