Website Growth Manager

About the Role

As Website Growth Manager, you will be responsible for ensuring our website delivers measurable growth in leads and product signups. You’ll own the strategy and execution for conversion rate optimization, personalization, and analytics — with a special emphasis on leveraging AI to accelerate insights and experimentation. You’ll partner with design, engineering, and product marketing to create high-performing landing pages, scalable infrastructure, and compelling messaging.

Responsibilities

• Optimize the website for conversion by running A/B tests and implementing personalization, leveraging AI tools (e.g., Clay, ChatGPT, Claude) to accelerate insights and deliver tailored messaging
• Partner with the SEO team to optimize website content for SEO, focusing on AI-driven search and product-led SEO, where applicable
• Partner with design, product marketing, and demand generation on landing pages, site redesigns, and information architecture improvements to drive usability and conversions to leads and trials
• Lead and prioritize the web development queue, balancing growth experiments, campaign support, and search optimization
• Own website analytics and attribution: build dashboards, track conversions, and partner with Marketing Ops and engineering on reporting and funnel visibility
• Integrate qualitative research (usability tests, heatmaps, surveys) with qualitative data, using AI-driven analysis to refine conversion paths
• Ensure site quality, scalability, and performance through audits, monitoring, and AI-based anomaly detection
• Recommend and manage tools for analytics, testing, personalization, and AI-enhanced web marketing
• Update and publish new content/web pages on Webflow

Benefits

• Flexible time off
• Training and development investments
• Competitive salary and equity opportunities
• Comprehensive healthcare coverage