Account-Based Marketing (ABM) Manager

About the Role

Amazon Web Services is seeking a results‑driven Account‑Based Marketing (ABM) Manager to design and execute high‑impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands‑on execution to drive measurable business outcomes through targeted marketing initiatives. The position requires expertise in the Telecommunications and Media industries, addressing challenges such as network modernization, 5G deployment, content delivery optimization, streaming infrastructure, broadcast transformation, and media supply chain innovation.

Key Responsibilities

• Design and execute territory‑specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi‑channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

Success Measures

• Pipeline influence and revenue contribution from ABM accounts
• Account engagement metrics and program ROI
• Sales team satisfaction scores
• Program execution quality and timeliness
• Process improvement and best practice contributions

Basic Qualifications

• 5+ years of professional non‑internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience in building, executing, and scaling cross‑functional marketing programs
• Experience in a business‑to‑business (B2B) environment, high‑tech products/services

Preferred Qualifications

• MBA