Digital Marketing Manager (m/w/d) Schwerpunkt Website, SEO & digitale Sichtbarkeit. Job in Heidelberg, München, Hamburg German Careers

About Us

We are the consultants for the world's market leaders: highly motivated experts who drive digital end-to-end business process solutions as a successful team. Together, we strengthen the future of the most impressive companies in mechanical and plant engineering, automotive, life sciences, pharmaceuticals, and chemicals, with whom we have much in common.

Our excellent reputation with hidden champions opens doors for you to challenging projects with unique design opportunities. Become part of one of the best and most reliable consultancies and use diverse development opportunities. As a dedicated team member, you can quickly take on responsibility and grow beyond yourself. You will meet a strong team that sticks together and really wants to make a difference.

Role Objective

You will develop and be responsible for our corporate website as a central platform for positioning, visibility, and lead generation.

Your focus will be on building a modern, high-performance, and search-optimized digital presence that clearly positions our brand in the market and makes it sustainably visible in relevant information and search spaces – from classic search to AI-based systems.

Together with content, campaign, and business teams, you will ensure that our topics are found exactly where our target groups are looking for solutions.

You will report to the Head of Digital Marketing.

Responsibilities

• Further development and operation of the corporate website as a central image and lead platform (structure, UX, content, conversion)
• Management and implementation of the SEO strategy (technical, structural, and content-related) for sustainable visibility increase
• Optimization of digital findability in modern search systems, including AI-driven search and new information channels
• Conception and implementation of website and content structures along the customer journey (awareness to conversion)
• Close collaboration with content, campaign, and specialist departments to develop search and target group-relevant content
• Analysis and continuous optimization of website performance (traffic, rankings, engagement, conversion)
• Management of external service providers and agencies (e.g., development, SEO, content)

Qualifications

• 5 years of experience in digital B2B marketing with a focus on website and SEO, ideally in the consulting, technology, or professional services environment

• Profound understanding of content structures, digital customer journeys, and search engine logic
• Feel for digital brand management, content, and user experience
• Experience with common CMS, SEO, and analytics tools
• Analytical thinking and ability to derive data-based optimization potentials
• Team player with humor, passion, communication skills, and a self-driven, results-oriented work approach
• Very good English skills. Experience in an international context is an advantage

Education and Training

• Specialized training and mentoring

Benefits

• Company health promotion
• Contribution to company pension, additional insurance, various sports activities such as Urban Sports Club, Yoga, etc.
• Events: Consultant days, Christmas party, summer party, team events, alumni meetings, anniversary celebrations and trips
• Bonuses: Bonus payments for successfully completed projects, attractive salary models, employee referral bonuses
• Equipment: Company mobile phone (iPhone), Notebook / Macbook, employee PC program, ergonomic workstations, free drinks, common areas with a feel-good atmosphere
• Working Hours: Flexible working time models, mobile working, 30 days of vacation, workation
• Mobility: Company bike, public transport ticket, mobility allowance
• Allowances: Subsidies for kindergarten/daycare and extraordinary allowances depending on life situation and company tenure