Digital Marketing Specialist EMEA

About BOA

BOA® Technology builds the scientifically proven and patented BOA® Fit System. BOA partners with market-leading brands to make the best gear even better. Each unique configuration is engineered with performance fit at the center to create a precise fit and better connection between an athlete and their equipment — improving performance.

BOA® Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Hong Kong, Greater China, South Korea, and Japan. For more information, visit BOAFIT.COM

Overview About The Role

Reporting to the Digital Marketing Manager EMEA, the Digital Marketing Specialist EMEA will support and help execute BOA®’s digital vision across the EMEA region. We are looking for a digital native who wants to jumpstart his or her digital marketing career. You should be highly motivated, curious, and passionate about the broad and evolving possibilities of digital marketing.

The role will contribute to attracting, engaging, and educating BOA®’s target consumers, brand partners, and retailers through compelling content and stories through relevant digital channels. Success in this position requires a strong interest in understanding audience behavior, data-driven decision-making, and continuous learning.

Core Responsibilities

• Reflect and live the BOA’s vision, values and Leadership Model and demonstrate passion for our mission across the Regional Marketing team and rest of the organization
• Support the Digital Marketing Manager EMEA in the development of the annual digital operating plan, budget, and associated KPIs.
• Execute digital initiatives and support ongoing performance tracking, reporting, and optimization in line with regional and global KPIs
• Understanding of social and digital trends and how to integrate them credible and authentic within BOA initatives
• In close partnership with the global marketing analytics/insights team, help on the consolidation and segmentation of regional constituent data and related email lists
• Support the optimization and growth of regional digital platforms, pages, and communities through data analysis related to acquisition, engagement, and retention.
• Collaborate closely with regional and global counterparts (Marketing, Creative, Commercial, Product and People & Culture) to support in the development of content and initatives for the integrated editorial calendar across web and social
• Execute effective community management of consumer/user comments and requests through our digital platforms, ensuring that they are handled quickly and in accordance with BOA’s values
• Closely collaborate with the Commercial and PPID Teams to help on the creation of the EMEA Product Launch Calendar, procure product samples, and manage all photo/video shoots
• Become an expert on XRM to manage monthly product launch timelines
• Support the entire EMEA Regional Marketing Team on key initiatives critical to achieving our strategic plan

Required Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field—or equivalent professional experience
• 1+ years of digital marketing experience, with a desire to build a career path in digital or broader marketing applications
• Proficiency in Microsoft Excel, PPT, Google Analytics, CMS (ideally Drupal), email agent (ideally Klavyo) and the management/administration of social accounts either directly or via social software such as Sprout (YouTube, Linked In, Facebook, Instagram etc)
• Experience in analyzing data, drawing insights/conclusions and developing related optimization strategies and tactics
• Foundational understanding of SEO best practices and demonstrated results in effectively implementing SEO strategies/initiatives
• Comfort operating in a dynamic environment and a passion for approaching new challenges with creative solutions
• Ability to collaborate and build relationships with diverse groups of people across functions and the globe
• Occasional flexibility for evening or weekend work to attend events
• Ability to travel in EMEA to attend events (10% of time)
• Strong curiosity and enthusiasm for digital marketing trends, tools, and innovation

Desired Qualifications

• Interest in sport, outdoor, or performance-driven products; personal passion or hands-on experience is a plus

We Offer

• Challenging tasks in a successful and innovative company based in the beautiful lake area of Salzkammergut
• A welcoming working environment in a committed and international team of employees
• Learning and development opportunities
• Flexible working hours
• Lease a bike program
• Amazing company activities and events
• Competitive compensation package

Legal Statement

For legal reasons, we are obliged to point out the minimum salary for this position according to the collective agreement, which is from 2362.- EUR gross per month. However, our attractive salary packages are based on current market salaries and are therefore significantly above the stated minimum salary, depending on your experience and skills.

Please note this job description is not designed to include every duty or responsibility that the employee may be asked to perform. Management may assign or reassign duties and responsibilities at any time.