Director, Marketing Technology & Operations

About

HMP is a leading healthcare event and education company with a dominant position in Oncology, Psychiatry & Behavioral Health, Cardiovascular, Wound Care, and Public Safety. We deliver information and education to healthcare professionals through 400+ global, regional, and local events and reach over 4 million users monthly through digital networks and social channels.

Role Summary

HMP Global is seeking a Director, Marketing Technology & Operations to build and lead a portfolio-wide MarTech + Marketing Operations function enabling scalable, measurable growth across HMP Global’s brands and CME products. This role blends strategy and hands-on leadership to improve speed-to-market, standardize measurement and governance, and ensure marketing teams execute with modern tools, reliable data, and repeatable processes.

What You’ll Own

• Own the end-to-end MarTech ecosystem across HMP brands and product lines.
• Establish and maintain scalable marketing architecture including identity, event tracking, tagging standards, integrations, data flows, and privacy alignment.
• Lead MarTech platform evaluation, selection, implementation, adoption, and vendor management.
• Partner with IT, data/analytics, security/privacy, product, and marketing leadership.
• Create a predictable, repeatable marketing delivery engine covering intake, prioritization, sprint planning, QA, documentation, enablement, and change management.
• Implement cross-brand standards and playbooks for campaign operations, experimentation, lifecycle operations, and measurement.
• Establish operating cadences: weekly standups, monthly reviews, quarterly planning.
• Define portfolio KPI dictionary and shared measurement standards.
• Establish tracking QA, taxonomy/tagging standards, and instrumentation practices.
• Set attribution and experimentation frameworks including incrementality testing.
• Deliver decision-ready reporting with executive dashboards and standardized performance reports.
• Facilitate cross-functional alignment on durable principles guiding investment and governance.
• Run time-boxed pilots to validate needs and value before scaling.
• Convert pilot learnings into adoption plans and scaling playbooks.
• Establish portfolio roadmap and governance with decision rights, scoring, stage gates, and resource allocation.

Outcomes You’ll Drive

• Faster, safer marketing delivery with shorter cycle times and fewer tracking incidents.
• Measurable improvement in acquisition efficiency and conversion performance.
• Standardized measurement and reporting trusted by leadership.
• Clear, funded MarTech/MarOps roadmap aligned to enterprise priorities.
• Reduced duplication and improved ROI from platforms, vendors, and agencies.
• Higher adoption of shared playbooks and systems across brands.

First 90 Days

• Days 0–30: Diagnose & Align
  • Complete portfolio audit of tools, workflows, tracking, reporting, vendors, and data dependencies.
  • Establish baseline pain points and opportunities.
  • Draft MarTech/MarOps axioms and propose governance structure.
• Days 31–60: Launch the System
  • Ratify and publish axioms.
  • Stand up minimum viable governance including intake, backlog, prioritization, and sprint cadence.
  • Launch 2–3 learning projects with clear hypotheses and success metrics.
• Days 61–90: Convert Learnings into Roadmap
  • Deliver pilot readouts with results and recommendations.
  • Publish 12-month portfolio MarTech/MarOps roadmap.
  • Deliver org design and capability plan.

Core Competencies & Experience

• 8+ years progressive experience in Marketing Technology, Marketing Operations, Growth Operations, Digital Analytics, or Revenue Operations including senior leadership.
• Success building and scaling MarTech/MarOps functions across multiple lines or brands.
• Strong command of performance marketing measurement and experimentation.
• Experience leading cross-functional teams with competing priorities.
• Experience with MarTech stacks: CRM/MA, analytics/event tracking, tag management, paid media integrations, lifecycle, web/CMS, CDP/audience tools, BI/reporting.
• Proven ability to define governance, standardize processes, and drive adoption/change management.

Preferred

• Experience in regulated environments with privacy, consent, and compliance.
• Experience with subscription, membership, education, media, or events businesses.
• Familiarity with portfolio-level operating models and agile delivery.

Leadership Profile

• Operator and strategist able to build and run systems.
• Translator bridging marketing outcomes with technical realities.
• Decision architect driving alignment through principles and governance.
• Experiment-driven using pilots to learn and scale.
• Change leader standardizing without stifling innovation.

Success Metrics

• Delivery: cycle time, on-time delivery, incident reduction.
• Measurement: tracking coverage, broken tags reduction, reporting consistency.
• Growth impact: improvements in CAC, ROAS, CVR, LTV.
• Efficiency: tool/vendor consolidation savings, reduced duplication.
• Adoption: governance process usage, playbook adoption, stakeholder satisfaction.

Team & Interfaces

• Partner with performance marketing, lifecycle marketing, brand/product marketing, analytics/data teams, IT/security/privacy, web/experience owners, and external agencies/vendors.
• Build and lead a MarTech/MarOps team or hub-and-spoke model aligned to portfolio needs.

Location & Travel

• Remote or Hybrid: Hybrid if within 50 miles of Malvern, PA or East Windsor, NJ offices (in-office Tues-Thurs, remote Mon-Fri).
• Limited periodic travel expected, about one trip per month.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401k with company match