Growth Marketing Manager

The role is responsible for driving the brand’s growth across multiple channels. This role manages relationships with media partners, oversees digital campaigns including paid, lead, and social strategies, and connects Marketing with Sales to ensure brand consistency. They handle operational in-store marketing, develop integrated CRM initiatives to nurture the customer base, and explore commercially driven partnerships aligned with global marketing strategies.

Responsibilities

• Media: The role will be responsible for managing relationships with online and offline media partners, with the goal of developing meaningful partnerships that enhance the brand’s visibility and exposure.
• Digital Growth: The candidate will also oversee digital campaigns including paid media, lead generation, affiliation programs, and social advertising strategies aimed at reaching and expanding the brand’s target audience.
• Trade Marketing: The role will act as a connector between the Marketing and Sales teams, ensuring brand consistency and protecting the brand image across all partner platforms, both online and offline.
• Operational Marketing: The candidate will manage the operational side of in-store marketing, ensuring that projects are effectively implemented, client retention is improved, collaboration budgets are respected, and retail activations remain dynamic and engaging.
• CRM: The role will be responsible for developing and implementing an integrated CRM strategy aimed at nurturing and engaging the database through email, SMS, and VIC marketing initiatives.
• Commercial Capsules: The candidate will support the research and development of commercially driven partnerships and capsule collaborations, always ensuring alignment with global communication and marketing strategies.
• Budget Management: Continuously monitor the budgets assigned to each activity and report any deviations from the planned allocation.
• Reporting: At the end of each project, produce a report analyzing its performance and success, including insights, comments, and recommendations for potential improvements.