Lead Product Designer (B2C Product)

Role Overview

As our Product Designer (Growth), you’ll be the creative growth hacker behind our user journeys — crafting delightful experiences that drive acquisition, activation, retention, and revenue

You’ll mix design thinking with data wizardry to craft experiments that boost conversions, optimize funnels, and supercharge engagement.

If A/B tests excite you more than A/B roads — this is your jam

What You’ll Do

• Drive growth design initiatives across acquisition, activation, retention & monetization
• Design and optimize conversion funnels — from first click to lifelong connection
• Lead A/B tests and experiments that move key metrics (CAC, LTV, conversion, retention)
• Own critical growth touchpoints — sign-up flows, profile completion, subscriptions, referrals
• Translate user insights & data into impactful design solutions
• Build scalable design systems that support rapid growth experiments
• Collaborate with Growth PMs, Data Analysts & Engineers to uncover opportunities
• Continuously test, iterate, and refine experiences post-launch
• Champion a growth design culture — spread the love for experimentation & impact-driven design

Focus Areas

• User Acquisition & Conversion Optimization
• Onboarding & Activation Design
• Subscription & Monetization Flows
• Retention & Re-engagement Campaigns
• Referral & Viral Growth Mechanisms
• Personalization & Recommendation Interfaces

What We’re Looking For

• 3–4 years of full-stack product design experience, preferably in B2C environments, with proven impact on user growth and engagement
• Strong portfolio showcasing conversion-driven and growth-focused design outcomes
• Hands-on experience with A/B testing and data-driven design decisions
• Proficiency in Figma, prototyping tools, and analytics platforms
• Solid understanding of subscription models, pricing psychology, and user monetization strategies
• Experience designing for web and mobile platforms at scale
• Strong analytical mindset — able to translate data and metrics into effective design solutions

Bonus Points For

• Experience with subscription or marketplace products
• Background in Conversion Rate Optimization (CRO)
• Familiarity with international markets & localization
• Knowledge of AI-powered personalization & recommendations