Marketing Officer

• Roles and Responsibilities

Brand Awareness & Brand Management • Develop and implement a strategic marketing planaligned with the company's strategic goals. • Drive brand awareness and brand recognitionacross multiple platforms. • Manage corporate identity and brand consistencythroughout the organization. • Improve lead generation campaignsand evaluate campaign performance.

Advertising & Digital Marketing • Manage the company's website and social media presence. • Plan and execute promotional and advertising campaigns. • Ensure digital platforms and web tools remain current and engaging. • Lead the design and production of marketing materials, publications, and promotional tools.

Strategic Partnerships • Identify and manage vendor and partner relationships. • Explore co-branding opportunities and business development initiatives. • Maintain relationships with stakeholders and joint venture partners. • Monitor and report return on investment (ROI)for marketing activities.

Marketing Strategy & Campaign Coordination • Develop marketing strategies aligned with company objectives. • Coordinate and manage marketing campaigns across platforms.

Corporate Social Investment / Socio-Economic Development • Promote initiatives supporting economic growth and infrastructure development. • Collaborate with government, media, and civil society partners. • Develop national and global marketing campaignsthat align with company priorities.

Corporate Identity Management • Ensure consistent application of branding and messagingacross the organization. • Develop branding policies and guidelines.

Stakeholder Relations • Maintain positive relationships with internal and external stakeholders.

Corporate Communications • Develop and manage the communication strategy. • Promote and distribute corporate and marketing content. • Optimize print, blog, and social media campaignsto increase engagement, brand exposure, and sales. • Education and Qualifications

Required • Bachelor's Degree in Marketing or Communications

Advantageous • Bachelor's Degree in: • Multimedia Design • Graphic Design • Digital Media • Related creative field • Experience • More than 5 years of experiencein: • Strategic marketing • Brand management • Media relations • Experience working in a complex or large organization. • Experience creating: • Animations • Video content • Digital design materials • Knowledge and Skills

Marketing & Strategic Skills • Strategic marketing planning • Brand management • Campaign management • Lead generation strategies • ROI analysis of marketing activities

Communication & Content Skills • Strong content creation and storytelling abilities • Corporate communications strategy • Public relations and media relations

Digital & Technical Skills • Proficiency in digital marketing platforms and tools • Experience with multimedia production

Software Skills

Proficiency i