Product Commercialization Manager

Job Overview

Are you a results-oriented leader who is enthusiastic about advancing the global commercial success of innovative products? As a Product Commercialization Manager, you will be essential to the achievement of our existing and new product lines by collaborating with diverse teams to define market positioning, craft enticing value propositions, and establish effective go-to-market (GTM) strategies. You will be the key facilitator for Asset Management, AMO, and Service product launch readiness, ensuring that all commercial elements—from pricing to customer segmentation—are optimized for maximal product adoption, revenue growth, and market impact.

This role reports directly to the GM of Asset Management & Aftermarket and provides opportunities to work with the Global Director of Commercialization to ensure successful execution of strategies across various regions within our Convenience Retail solutions.

Key Responsibilities

• Commercialization Strategy & Roadmap: Partner with Global Commercialization, Product Management, Sales Enablement, and Marketing Centers of Excellence (COEs) to create persuasive product positioning, effective training materials, and targeted marketing collateral for all offerings.
• Customer Segmentation: Oversee customer segmentation for the product portfolio and develop customized GTM strategies while ensuring alignment with global practices.
• Revenue Strategies: Develop and implement commercialization strategies for SaaS subscriptions, service contracts, spare parts, and lifecycle services tailored to various customer segments.
• Pricing Strategies: Design and enhance value-based pricing and bundling strategies to improve attach rates, Average Revenue Per User (ARPU), and renewal rates.
• Launch Readiness: Direct the internal evaluation of product launches to confirm market readiness and commercial viability, offering decisive go/no-go recommendations.
• GTM Planning & Execution: Lead the end-to-end launch process for new products and service offerings, ensuring effective collaboration across teams during the launch governance phases.
• Sales and Service Enablement: Collaborate with sales leadership to streamline sales cycles, increase win rates, and develop enablement programs that empower channel partners and field teams.
• Cross-Functional Collaboration: Work with various teams to present commercialization plans and performance metrics, driving informed decisions to enhance resource allocation.
• Lifecycle Monetization & Retention: Create and manage strategies focused on trials, adoption campaigns, upselling, cross-selling, and customer success initiatives to maximize annual recurring revenue (ARR) and minimize churn.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Product Management, or a related field (or equivalent experience).
• 7+ years of experience in product commercialization or marketing within B2B enterprise settings.
• Familiarity with technology, IoT, hardware and software, or industrial products.
• Strong technical skills with experience leading cross-functional commercialization projects.
• Proficient in market modeling and performance assessment.
• Experience with CRM and marketing automation tools, along with advanced Excel and PowerPoint skills.
• Exceptional communication abilities for creating compelling presentations and updates.
• A results-oriented, collaborative mindset, capable of thriving in a fast-paced environment.

Preferred Qualifications

• MBA or advanced degree.
• Experience in convenience retail or fueling solutions.
• Knowledge of global product launches and regulatory compliance.
• Fluency in English; proficiency in additional languages is a plus.

Compensation

The base compensation for this position ranges from $125,000 to $160,000 per year. Actual compensation will depend on various factors such as relevant experience, skills, location, and internal equity.

About Gilbarco Veeder-Root

Join us at Gilbarco Veeder-Root, part of Vontier, and become a vital part of a community that has influenced the retail and commercial fueling landscape for over 150 years. We are dedicated to creating a collaborative and inclusive environment that fosters personal growth and innovation. Together, let's power the way the world moves!