Product & Sales Marketing Manager

The Opportunity

getAbstract is the world’s largest provider of verified business knowledge, trusted by one‑third of the Fortune 500 for over 27 years. We are entering a significant growth phase — expanding into new product categories, developing strategic partnerships, and launching a company‑wide repositioning campaign.

We are looking for a Product & Sales Marketing Manager who can translate a growing product portfolio into compelling market positioning, and turn that positioning into materials and programs that drive commercial results.

This is a role that spans the full journey: from how we talk about our products to how the sales team and partners sell them, to how we generate and convert demand.

You will work across multiple product lines, two go‑to‑market channels (direct enterprise sales and a growing partner/reseller network), and closely with product, content, and digital marketing teams.

Key Responsibilities

Product Marketing

• Own the positioning and messaging for each product category.
• Translate product capabilities into customer‑facing value propositions.
• Develop and maintain buyer personas, competitive intelligence, and market narratives.
• Ensure all go‑to‑market activity is grounded in a clear, differentiated product story.
• Work with the product team to align roadmap priorities with market needs and communicate new capabilities to the field.

Sales Enablement

• Develop and maintain a comprehensive sales toolkit: product collateral, value propositions, competitive positioning, objection handling, and presentation materials.
• Build business case and ROI tools that help prospects advocate internally.
• Develop case study frameworks and work with customer‑facing teams to capture proof points.
• Ensure all materials are current, field‑tested, and informed by regular feedback from the sales team.

Partner & Channel Marketing

• Build a complete partner enablement package that allows channel partners to position and sell our products within their own offerings.
• Create the marketing and commercial materials required to onboard and support new reseller relationships.
• Support the development of the partner channel ahead of dedicated partner management.

Demand Generation

• Design and optimize lead generation programs that produce qualified opportunities.
• Manage the lead lifecycle from capture through qualification and handoff to sales.
• Build nurture workflows, post‑event follow‑up sequences, and content‑to‑conversion paths from campaigns, thought leadership, and social media.

Analytics & Performance

• Own the marketing performance dashboard: pipeline sourced and influenced by marketing, conversion rates, and cost efficiency.
• Track the effectiveness of both product positioning and demand generation.
• Participate in regular pipeline reviews with sales leadership.

What Success Looks Like in Year 1

• Clear, differentiated positioning exists for each product category and is consistently used across all channels.
• The sales team has a complete, field‑tested toolkit that is actively used in customer conversations.
• Partner enablement materials are in place and supporting active channel relationships.
• A reliable lead generation engine is producing qualified opportunities consistently.
• Marketing‑sourced pipeline is tracked, reported, and contributing to revenue growth.

Candidate Profile

Required

• 3–5+ years in product marketing, sales marketing, or growth marketing within a B2B SaaS or enterprise technology environment.
• Experience translating product capabilities into market positioning and customer‑facing collateral.
• Track record of producing materials that commercial teams actively use and lead generation programs with measurable pipeline outcomes.
• Proficiency with marketing automation and CRM systems.
• Strong writing skills across positioning documents, collateral, email, and web.
• Understanding of B2B enterprise sales cycles.

Preferred

• Experience in L&D, HR technology, or enterprise knowledge management.
• Experience with multi‑product portfolio marketing.
• Experience enabling channel partners or resellers.
• Familiarity with the enterprise AI landscape and Microsoft partner ecosystem.

Mindset

• Product‑minded — you think about how capabilities translate into customer value before you think about how to generate leads.
• Commercially driven — you measure impact in pipeline contribution, not just marketing activity.
• Equally comfortable writing a positioning document, briefing a sales leader, and optimizing a conversion funnel.
• Strong bias toward execution.
• Comfortable building from scratch — this role is new; there is no playbook.

Why getAbstract

27 years of trust. An established company entering an ambitiou