Website Growth Manager

Your mission

We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels.

The Website Growth Manager will own the end-to-end website and conversion layer, ensuring that:

• High-intent demand is properly captured and converted
• The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions
• Digital experiences are continuously optimized to drive pipeline and revenue

This role goes beyond website management — it is a conversion engineering role at the core of our growth system.

In this role you will

1. Own Website as a Revenue Conversion Engine

• Own the performance of the website across:
  • Traffic → lead → pipeline conversion
  • Direct and organic channels (core pipeline source)
• Continuously optimize:
  • Conversion rates
  • User journeys
  • Page performance
• Ensure the website is:
  • Fast, scalable, and technically sound
  • Structured for conversion, not just information

2. Build & Optimize SMB PLG Conversion Flows

• Own the website layer of the PLG motion for small SMBs
• Partner with Product Marketing and Product to:
  • Define value proposition and conversion flows
• Optimize:
  • Landing → signup → activation journeys
  • Self-serve onboarding entry points
• Continuously improve:
  • Signup conversion rates
  • Activation rates
  • Funnel drop-off points

3. Enable ABM & Mid-Market / Enterprise Conversion

• Build and manage advanced website experiences for ABM:
  • Personalized landing pages
  • Account-specific experiences
  • Dynamic content based on:
    • Industry
    • Segment
    • Campaign
• Support Demand Gen and Sales in:
  • Target account engagement
  • Campaign-specific conversion flows
• Ensure the website supports higher-complexity buying journeys

4. Drive End-to-End Conversion Optimization (CRO)

• Own CRO strategy and execution across:
  • Landing pages
  • Core website pages
  • Forms and conversion paths
• Run structured experiments:
  • A/B testing
  • Messaging variations
  • UX/UI changes
  • Funnel optimizations
• Work closely with:
  • Digital Lead (traffic + campaigns)
  • PMM (messaging)
  • Brand (creative)

5. Own Website Infrastructure & Technical Execution

• Manage and improve:
  • CMS (e.g. Webflow, HubSpot, etc.)
  • Integrations with CRM and marketing tools
  • Tracking and event instrumentation
• Ensure:
  • Clean data capture
  • Reliable tracking across the funnel
  • Scalability for campaigns and experiments

6. Partner with GTM Ops on Data & Funnel Visibility

• Ensure accurate tracking of:
  • Conversion rates across stages
  • Source-to-pipeline performance
  • User journeys and behavior
• Help identify:
  • Funnel bottlenecks
  • Drop-off points
  • High-intent signals
• Support data-driven optimization decisions

7. Support Global Demand Gen Execution

• Enable regional Demand Gen teams with:
  • Campaign landing pages
  • Conversion flows
  • Localization support
• Ensure:
  • Consistency across regions
  • Ability to move fast on campaigns

What you need to be successful

• 4–7+ years in growth, web, or CRO-focused roles in B2B SaaS
• Strong hands-on experience with:
  • Website management (CMS tools)
  • Conversion rate optimization
  • A/B testing frameworks
• Experience working with:
  • Marketing automation / CRM systems
  • Analytics tools (GA, Mixpanel, etc.)

What Success Looks Like within 6–12 months:

• Measurable improvement in:
  • Website conversion rates
  • Lead → pipeline conversion
  • SMB self-serve conversion
• Fully optimized, scalable PLG entry flows
• High-performing ABM landing experiences
• Clear visibility into website-driven pipeline
• Continuous experimentation and measurable gains

What’s in it for you?

• Generous annual leave: Unlimited PTO
• Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
• Team “Bursts”: Opportunities to collaborate with your team in person.
• Home office support: Financial contribution to set up a comfortable, productive home office.
• Learning & development: Annual budget for coaching, certifications, and conferences.
• Co-working allowance: Budget to work from co-working spaces if there are no deskbird hubs close by.