Subscriptions Partnership Manager

Key Responsibilities

• Success in managing or strong experience in a subscription-based businesses, demonstrating strong revenue generation and customer retention capabilities.
• Strong understanding of subscription metrics, cancellation analysis, and customer lifecycle management.
• Exceptional commercial insight and negotiating ability.
• Ability to use data-driven insights to inform decision-making (with the analytics team).
• Strong communication and presentation skills to communicate strategy and results to external and internal stakeholders.
• Ability to collaborate effectively across different departments and functions.
• Experience with subscription management platforms and relevant analytics tools.
• Understanding of licensing models and/or legal contracts.
• Researching, identifying and negotiating with key product benefit partners to agree mutually beneficial product offerings on the TFG Media subscription platform at optimal pricing to ensure strong, fast market penetration and a highly competitive offering.
• Drive contract and licensing negotiations with key external partners (including international) across a wide range of industries including entertainment and technology.
• Track and report key metrics including cancellations, customer lifetime value, acquisition costs and benefit usage and identify areas for improvement.
• Drive acquisition via digital marketing campaign and partnerships using customer segments and value propositions.
• Retention initiatives including value bundling, personalisation, incentives and loyalty propositions.
• Drive revenue growth through acceptable profit margin (optimisation of pricing and expense management), customer upselling, cross-selling, and cancellation management.
• Drive strategy and vision:
  • Drive strategy and roadmap for subscription volume and revenue growth.
  • Use customer data, industry research and consumer trends to improve consumer experience and subscription lifetime.
• Collaborate cross-functionally across business portfolios:
  • Partner with business to ensure subscriptions initiatives are clearly represented and communicated including financial business cases for prioritization.
• Project Execution:
  • Execution of initiatives including go-to-market launch plans, and optimization recommendations.
  • Ensure strategies are documented and strategy document is regularly updated.
  • Regular reporting to internal key stakeholders and executives.

Behaviours And Skills Required

• Ability to effectively recognise and monetise market opportunities to ensure product and portfolio growth through creative and interactive platforms and campaigns.
• Exceptional communication and people skills.
• Strong drive to actively contribute to product brand growth, market share, and profitability.
• Good judgement and forward-planning skills.
• Flair for creativity and a high attention to detail.
• To be a team player, driven and motivated.
• Lateral thinker who brings fresh new ideas to the table.

Qualifications and Experience

Must

• Business or legal related degree or commensurate experience.
• Digital subscription management or platform experience.
• Strong budget (P & L) skills.
• Experience with licensing models / contracts.
• Digital sales platforms & technologies.

Preferred

• Digital entertainment industry knowledge.
• Loyalty program strategy and management insights.
• E-commerce experience.

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.